We're a small, mom-owned and -operated company based in Austin, TX. I design all the clothing items myself, with an eye toward cool graphics and empowering messages. I also handpick all of the other awesome items on sale in our store. I strive to choose items that are unique, intelligent, and made in the USA.
What does this mean for you?
It means that you will get a quick response to your emails to us.
It means that we are here packing and shipping your items personally, with care.
And last but not least, if you have any problems, questions, or comments, you can be assured that there is a real human being here who is ready to help.
Read on if you are interested to know why I started the company:
A couple of years ago, I became a mother to a beautiful baby girl. While this has been fun on many levels (and challenging on others!), one of the most enjoyable things for me has been dressing her. I love girl clothes - the colors, the ruffles, the little details. But the more I shopped for her clothes, the more I noticed several things that bothered me: 1) little boys get to wear cool spaceships and robots. Girls, for whatever reason, do not. 2) Some of the messages that some of the clothes convey is downright disturbing - messages like "Life begins with Daddy's credit card" and "I'm too pretty to do homework". People actually buy this stuff for their kids?! (Apparently they do, or they would not keep selling it). This bothered me. Why weren't there more messages out there saying that girls are just as capable of doing well at "hard" subjects like math and science? That girls can aspire to be doctors, scientists, and engineers too?
Some startling statistics:
Only 20% of engineering students are female, and only 11% of practicing engineers are female.
- According to a recent Girl Scouts study, 74% of teen girls are interested in science, technology, engineering, and math (STEM careers), but only 13% consider it at the top of their career choices list.
Evidence shows that girls like working with their hands and are as interested in science and math subjects as boys, but from an early age, they are discouraged from choosing these fields as a career.
I have a degree in electrical engineering, and have worked in the field for over 12 years, so I have firsthand experience with the boys' club. I know that we need to start early with our girls, building their confidence and feeding their natural interest in STEM subjects. I also wanted to start my own business, and find a way to express my creative side while still doing something that involves math and science. I decided that it was time to start my own clothing line for girls - one that would be encouraging of girls' interest in STEM subjects and careers, and that would also acknowledge that many girls like spaceships and robots just as much as boys do. Being an engineer, of course there must also be some real techie, slightly geeky stuff in the mix too. We also sell a few other items that I have hand-picked because I think they are extra special and perfect for our future STEM girls!
This is me, my daughter, and my super-supportive husband: